D1 retention is a blunt instrument for onboarding
A healthy D1 can still hide a first session that never reached value. What we ask teams to read instead.
Journal
Notes we keep sending back to cohorts.
Short essays from the Lat Phrao desk. They are teaching artefacts, not a content calendar. Dates reflect when the current version was last revised.
The silent drop between install and first value
The uninstrumented minutes after open often decide whether a new user ever joins a cohort.
Consent screens that do not kill activation in Thailand
PDPA timing and Thai copy — why a first-screen permission wall still appears in too many local apps.
What a twelve-step onboarding usually hides
Long welcome flows often mask an undefined value moment. How to cut without pretending less is always more.
Interviewing drop-off without leading the user
How we ask people who left first session what happened, without feeding them our funnel vocabulary.